Meet Vanessa Novissimo Wright

Telling stories, creating community, and using words to build connection are what drive me, both creatively and energetically.

As a certified life coach, I help midlife creatives navigate menopause and life transitions with clarity, creativity, and joy—using my signature FLOW self-care method.

As a creative communications strategist, I support small businesses, authors, and entrepreneurs with authentic brand storytelling and visibility-focused marketing communications.

Oh, and I’m a veteran homeschooling mama to three vastly different young adults, including a set of twins. I’ve got oodles of blog posts on The Homeschool Mom website.

But first...

I’m a recovering people-pleaser.

As the oldest daughter (and granddaughter and niece, you get the picture), I spent most of my life being really good at following rules, getting good grades, doing all the “right” things, and stressing myself out to the point of actual burnout—more than once.

In 2018, my intuitive health coach asked me if I was in my flow.

Um, no, ma’am. No flowing.

Just me, splayed out on the side of the river, doing my best to get through most days with a “CAN DO” attitude on the outside and an “I’m thisclose to falling apart” on the inside.

Maybe it’s my big Capricorn energy or my innate need to fix things all by myself, but I decided things had to change.

FLOW & Sustainable Self-Care

Next, I created a self-care routine based on the word FLOW.

Perimenopause was kicking my butt, and all three of my kids were entering into "#thepuberties." I was homeschooling full-time, working from home, and usually swimming in a sea of dishes and laundry.

FLOW helped me connect to myself, and so I started sharing about it on my Instagram and a few podcasts. I even did a workshop at a homeschool conference.

I was onto something.

Sure, midlife motherhood was proving to be a challenge, but a whisper inside me gently (and sometimes not so gently) pushed me to embrace this stage of life.

Flourishing in Midlife

In late 2020, at nearly 46, I enrolled in a life coaching program. I also set a goal to be published in 2021, although I had approximately zero idea how this would happen.

By the beginning of February 2021, I had reached my goal of being published when my "Intuitively Grow Your Fearless Flow" essay was accepted by The Kind Press.

For the last five years, I’ve been writing, coaching, and speaking about midlife motherhood and how to reclaim your energy, creativity, and joy.

In addition to coaching, I’ve spent nearly 30 years in marketing and communications, supporting small businesses, authors, and creatives with brand storytelling and visibility strategies. I help clients clarify their message, connect with their audience, and create content that actually feels like them.

Flourishing in midlife doesn’t mean everything is perfect.

That would be boring. And also completely unreasonable.

Whether you're here for midlife encouragement, life coaching, or a connection-based communications strategy, I'm so happy you're here.


Vanessa 🦋

Kind words from wonderful people...

"Having collaborated with Vanessa for seven years, I've consistently been impressed by her exceptional talent as a Writer, crafting compelling narratives with remarkable clarity and impact. As a Certified Life Coach, she possesses an incredible ability to guide and empower individuals, fostering growth and clarity with genuine empathy. Furthermore, Vanessa is a visionary Creative Brand Strategist, adept at developing unique and resonant brand identities that truly stand out. Her comprehensive expertise across these domains makes her an invaluable asset, and her warm, professional demeanor would make her an outstanding addition to any team."

— Laura Hernandez, Operations Manager

"I had the pleasure of working with Vanessa at Big Life Journal in two different roles, as a writer and masterclass developer. She was an incredible support in both. Vanessa is not only super responsive and organized, but also a clear and thoughtful communicator. As an editor, she has a keen eye for detail and consistently helped me strengthen my work while maintaining my voice. She made every project run more smoothly, and I always felt like I was in skillful, caring hands."

Rebecca Louick, Parenting Writer, Children’s Book Author

Join me at Flourish & Flow

A free newsletter that celebrates midlife creativity and joy.